DiscoverThe Next WebVCs are growing wary of ‘AI-washing’ – but real innovation is still winning investors
VCs are growing wary of ‘AI-washing’ – but real innovation is still winning investors

VCs are growing wary of ‘AI-washing’ – but real innovation is still winning investors

Update: 2025-09-18
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Venture capital investment surged to a 10-quarter high of €108.3bn in Q1 2025, fuelled by artificial intelligence, which accounted for over  €44.6bn raised. In recent years, AI has felt like a money-printing machine. Investors, eager to avoid missing out on the next big thing, were quick to back almost any startup that mentioned AI in their pitch deck. The idea didn’t need to be particularly well-implemented or useful. In some cases, even the illusion of innovation was enough to earn a unicorn valuation. But investors are now wising up to AI-washing. As the CEO of Gradient Labs — an AI…

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VCs are growing wary of ‘AI-washing’ – but real innovation is still winning investors

VCs are growing wary of ‘AI-washing’ – but real innovation is still winning investors

Dimitri Masin