BTC is a show where the viewers/readers get to know about the functioning of the art market that takes place Behind The Canvas! When a collector buys an artwork he is not only buying someone’s extraordinaire skills but also emotions, ideology and or philosophy of someone who is deeply engrossed in a subject since a long time (in the case of senior artists) and a passionate person with a vision (in the case of emerging one’s). Let’s start with several questions which mostly all first-time buyers face: How are they priced? How would you know what the actual MRP is? How does the pricing of an artwork work in a primary market? How does one decide its pricing? On what basis will you know if we are buying at the right price? What is the process of valuation? How does an artwork is priced before it is exhibited on walls? Art like other products is seen as a commodity when it comes to the ‘market’. However, this commodity gives you soul experience and a visual delight. A commodity that enhances your life and adds a better living experience be it home or office!