Value Meals Dominate 2025 Restaurant Scene
Update: 2025-12-28
Description
In 2025, value meals surged in popularity as restaurants like McDonalds and Taco Bell offered combo deals to attract budget-conscious diners. Despite a decline in guest counts, McDonalds saw a 2.4% increase in same-store sales due to their value meals. Fast-casual chains struggled with weak results, while Taco Bells Luxe Cravings boxes boosted sales. As costs rise in 2026, expect intense competition for value-conscious consumers.
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