Variety AU CMO Dinner 23: The Barbie-Core Marketing Movement, Seven’s Massive Overhaul & More
Update: 2023-08-30
Description
Seven Network’s chief marketing officer, Melissa Hopkins and Suzanne Stretton-Brown, Director Of Marketing ANZ at Universal Pictures International Australasia, joined Variety AU/NZ for a spurring conversation at the publisher’s inaugural CMO dinner. Speaking with Variety AU/NZ’s Editor in Chief Poppy Reid, Stretton-Brown discussed how Barbie became a cultural phenomenon, and while Hopkins outlined Seven’s new strategic partnership with Gary Vee’s VaynerMedia.
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