Listen Top Shows Blog

Versace, Burberry and Lacoste. Thoughts from branding.

Versace, Burberry and Lacoste. Thoughts from branding.

Update: 2021-10-18

Share

Description

In this episode we delve into the world of branding with the out standing Geraldine Michel and explore possibilities for security professionals responsible for the human factor.

We draw on lessons from the world of fashion, by skirting through branding and how Brand Directors and Managers utilise this mammoth of the modern day commercial world to shape and influence behaviour and culture.

Comments

In Channel

Lessons from the world of coffee!

Lessons from the world of coffee!

2024-08-3001:17:47

Key performance metrics

Key performance metrics

2024-08-3001:11:18

The security function's culture.

The security function's culture.

2024-04-2145:31

An appointment with the Doctor to discuss culture, behaviour and decision making.

An appointment with the Doctor to discuss culture, behaviour and decision making.

2024-03-1744:57

Insights from advertising for security awareness professionals.

Insights from advertising for security awareness professionals.

2024-01-2257:08

A Human Resource view on Information Security Awareness and Education

A Human Resource view on Information Security Awareness and Education

2023-12-0446:59

Embracing Diverse Skills When Building an Effective Education and Awareness Team.

Embracing Diverse Skills When Building an Effective Education and Awareness Team.

2023-11-2052:00

The Science Behind Metrics

The Science Behind Metrics

2023-11-0650:06

Insights from Educational Psychology for Information Security Professionals

Insights from Educational Psychology for Information Security Professionals

2023-10-2301:18:35

Understand the forces at play.

Understand the forces at play.

2021-11-2954:25

Versace, Burberry and Lacoste. Thoughts from branding.

Versace, Burberry and Lacoste. Thoughts from branding.

2021-10-1847:52

An internal communications perspective.

An internal communications perspective.

2021-10-0501:04:52

The human factor in the middle of a major security breach.

The human factor in the middle of a major security breach.

2021-09-0651:03

CyberSecurity ABC's

CyberSecurity ABC's

2021-08-0901:01:23

An ex-regulators view on awareness, behaviour and culture.

An ex-regulators view on awareness, behaviour and culture.

2021-07-1901:02:40

What does it mean to have a people-centric approach to cybersecurity? And, why you should have one?)

What does it mean to have a people-centric approach to cybersecurity? And, why you should have one?)

2021-07-0550:40

Content is king or so they say! Discover some caveats around the saying as we explore the role of a security influencer.

Content is king or so they say! Discover some caveats around the saying as we explore the role of a security influencer.

2021-06-2701:05:27

What role training materials must play in building security aware-rich organisations?

What role training materials must play in building security aware-rich organisations?

2021-06-2153:26

What does it take for security teams to win in the cybersecurity fight?

What does it take for security teams to win in the cybersecurity fight?

2021-06-1455:44

How technology can be a CISO's best friend in changing behaviour.

How technology can be a CISO's best friend in changing behaviour.

2021-06-0748:31

00:00

00:00

x

Versace, Burberry and Lacoste. Thoughts from branding.

Versace, Burberry and Lacoste. Thoughts from branding.

Bruce Hallas