In this episode of The Simple and Smart SEO Show, Crystal sits down with Ana de la Cruz, SEO Lead at Chartis, to explore her journey from Univision Radio to leading SEO strategy at a global media agency. 

Ana shares how curiosity, reinvention, and kindness shaped her path — and introduces us to the emerging concept of “Vibe Coding,” where AI and human creativity meet.

Here’s what you’ll learn:

• How Ana transitioned from traditional media to SEO strategy
• Why kindness and collaboration are underrated superpowers in the agency world
• What “vibe coding” really means — and how SEOs can use it to automate and innovate
• Why AI expands opportunity instead of replacing humans

⏱️ Timestamps:

0:00 – Welcome & Guest Intro
 0:31 – Ana’s journey from media to marketing
 2:00 – Landing at Publicis and Omnicom
 4:00 – What Chartis does (and why she loves it)
 5:20 – How AI opens new opportunities for SEOs
 8:35 – What is “vibe coding”?
 12:19 – Ana’s first experiments with ChatGPT and code
 18:45 – Curiosity, courage, and building new skills

📚 Resources & Mentions:

• 🎧 Podcast Hub: https://simpleandsmartseo.com/best-seo-podcast
  
  
• 💼 Connect with Ana: LinkedIn – Ana de la Cruz
  
  

🙌🏽 Listener Action Steps:

1. Reflect on one skill you could “vibe code” or automate this month.
2. Follow Ana on LinkedIn to keep learning about AI + SEO.
3. Subscribe to the show for weekly SEO clarity and creative inspiration!

👩🏽‍💻 About Me:
Hi, I’m Crystal Waddell — SEO educator, Shopify seller, and visibility strategist for creative entrepreneurs.

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

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If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

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No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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