On this episode of Highway to Hoover, Joe Healy is joined by Nathan Wooldridge of Peak Events, the event company behind the early-season tournaments in Frisco, Round Rock, Jacksonville and Las Vegas. They discuss the history of the company, what goes on behind the scenes in putting these events on, how they chose the host cities for the events and much more.

00:00 Introduction and Programming Note

00:47 Welcome and Guest Introduction

01:34 History of Peak Events

03:49 Challenges and Successes of Organizing Tournaments

05:24 Philanthropic Partnerships

08:05 Behind the Scenes of Tournament Organization

16:43 Networking and Building Relationships

22:47 Future Events and Market Strategies

29:39 Conclusion and Farewell

Highway To Hoover is brought to you by Academy Sports + Outdoors—your go-to destination for everything you need this baseball season. Whether you’re gearing up for game day or sharpening your skills in the offseason, Academy has the bats, gloves, cleats, protective gear, training equipment, and apparel to help you bring it home for less. With everyday low prices and a huge selection of top brands like Easton, Rawlings, and Wilson, Academy makes it easy to step up to the plate with confidence. Shop in-store or online at Academy.com and get ready to play ball!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.