Welcome to Episode 31 of TriPOD- Behind the Creative, titled "Video Marketing in 2025: Predictions and Trends." In this episode, hosts Marc Runkee, Matthew Newman, and Kevin Owens reunite for their first podcast of 2025, after a four-month hiatus, to explore the evolving landscape of video marketing.

The hosts delve into current news, discussing the emergence of a sophisticated new AI model, Deep Seek, developed by the Chinese, which is poised to challenge existing AI giants like ChatGPT. They explore the implications of AI's growing role in video production, highlighting its utility in pre-production, scripting, and post-production tasks.

The conversation broadens to cover trends in video marketing for 2025, such as the increasing use of AI, the evolving dynamics between short and long-form content, social commerce innovations, and the importance of accessibility in video production. Humour in marketing and its role in creating memorable brand experiences is also a key topic.

The episode wraps up with exciting updates about Your Film's 20th anniversary celebrations, including upcoming projects, nostalgic look-backs, and plans for a special competition and party. Join the hosts for a lively discussion filled with insights, predictions, and a touch of humor as they navigate the future of video marketing.

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