Vidit Aatrey, Founder & CEO, Meesho
Update: 2020-03-08
Description
#100xEntrepreneur #Podcast with Vidit Aatrey, Founder & CEO, MeeshoAfter completing his B.Tech. from IIT Delhi, Vidit worked with ITC & InMobi during his early career. It was around 2015 when he decided to try out something and while exploring other options he came across this idea to create a platform (Meesho) where people could start & manage their business from the comfort of their home.In this podcast, Vidit shares his experiences of building Meesho & understanding the core needs of their customers. Notes - 00:40 - His career background and bringing an un-organized business online04:30 - Building 1st version of Meesho11:10 - Aggregating distributors on the platform12:50 - Making investors understand the new business model15:55 - What helped him keep growing while building a new business model?17:40 - Tackling the growth slowdown 6 months after raising capital from SAIF Partners26:25 - Listen or Die (Talking to users every 30 days)27:43 - Meesho’s revenue model29:30 - Current User Persona32:38 - Culture & DNA of Employees at Meesho35:55 - Change in Go to market strategy41:45 - Hiring strategy for Key Leadership roles48:50 - Irrespective of your growth don’t compromise with Culture Fit
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