Welcome to Focus and Vision with Gino Wickman, where we help you master EOS®.

In this episode, we focus on the fourth section of the V/TO®: Marketing Strategy.

We’ll break the exercise into four key sections: Target Market, 3 Uniques™, proven process, and guarantee. 

Having a clear marketing strategy will simplify and laser-focus sales efforts, aligning with the 80/20 rule. By defining 3 Uniques, creating a measurable guarantee, developing a visual representation of a proven process, and identifying the target market, you’ll enhance focus and clarity in your sales and marketing efforts.