The provided text, sourced from a LinkedIn article by LootMogul founder Raj Rajkotia, focuses on the need for the $500 billion sports industry to leverage Vertical AI to achieve true globalization. The core argument is that traditional broadcasting methods are failing to capture new international fans, especially in the Global South, creating a "translation problem" that goes beyond mere language. Vertical AI, which is specifically trained on sports data and combines voice and context, is presented as the solution for hyper-localization, enabling real-time, dialect-specific commentary that includes slang and emotion. Furthermore, the article details several ways AI will transform fan engagement, including creating "Always-On" athlete AI agents for 24/7 interaction, bridging cultural gaps by explaining new sports using familiar local analogies (like cricket terms for baseball), and allowing global fans to become owners of Real-World Assets (RWAs) through tokenization and blockchain technology. The overarching message is that the leagues adopting this technology will build global digital nations rather than just gaining passive viewers.