Volume CLIX - Why Purpose Must Come Before Profit
Update: 2025-11-20
Description
Purpose-first creates sustainable profits; profit-first creates unsustainable people. Starting with profit and hoping purpose emerges creates businesses that destroy their builders. This episode reveals how genuine purpose creates differentiation, innovation, relationships, and persistence that profit-seeking alone can't generate. Purpose isn't a luxury after success—it's the foundation that makes success sustainable and worth achieving.
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