Michelle Price and Sandy Carter set the stage for the business of the social media business.

As VP, SOA & WebSphere Strategy, Channels & Marketing, IBM, Sandy Carter is responsible for driving IBM’s cross-company, worldwide SOA marketing initiatives. Sandy is fluent in 8 programming languages, and is the author of the book WITI is using as the framework for the Summit... "The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market”