Wajdan Gul on Building SQUATWOLF Global: A Dubai Fitness Start-up Success Story
Description
This isn’t your typical fitness founder story.
Wajdan Gul didn’t come from a fitness background. Neither did his wife and co-founder, Anam Khalid. They had no industry experience, no connections, and when they first shared their vision for SQUATWOLF, a premium gymwear brand born in the Middle East, even their own families didn’t believe it would work.
But they believed.
And that belief, backed by grit, relentless consistency, and Dubai’s unique spirit of possibility, turned a small bedroom startup into a global fitness brand.
In this episode, Wajdan shares:
How he and Anam went from zero industry experience to building a performance-led brand
Why the powerful story of coming from the East is so important
The emotional toll of chasing a dream when no one else can see it
The first sale that changed everything
What it really means to keep going when the world says stop
This is a story about more than gymwear.
It’s about proving people wrong, building something from nothing, and redefining what’s possible when you lead with purpose, even when no one’s watching.
Follow Wajdan's Journey:
Instagram: https://www.instagram.com/wajdan.gul/
LinkedIn: https://www.linkedin.com/in/wajdan/
Connect with our Hosts:
Robyn Abou Chedid
Instagram: https://www.instagram.com/girlnamedrobyn/
LinkedIn: https://www.linkedin.com/in/robynabouchedid/
Ahmad Atalla
Instagram: https://www.instagram.com/ackieboom/
LinkedIn: https://www.linkedin.com/in/ahmad-atalla-b26552/
United States
