Want a Private Equity Exit? Start Tracking This Metric
Description
In episode #298 of SaaS Metrics School, Ben Murray dives deep into one of his favorite metrics: ROSE – Return on SaaS Employees. If you’re aiming to build a durable SaaS business or position your company for a private equity exit, this episode is a must-listen.
Ben explains why ROSE is far more insightful than traditional Revenue per FTE and how it helps evaluate organizational efficiency by factoring in the actual investment made in your people—including fully burdened employee and contractor costs.
🔍 What You'll Learn:
What the ROSE metric is and how to calculate it
Why ROSE is better than Revenue per FTE for SaaS businesses
What a “good” ROSE looks like
Real-world example of a SaaS company that exited to private equity
How ROSE contributes to achieving the Rule of 40
Why you need to track and forecast ROSE monthly
Call to Action!
Grab my ROSE Metric template and the high-performance example here: https://www.thesaasacademy.com/pl/2148690725
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