Andreas Herfelt and Ulrik Hansen Folkmann, two of Denmark’s newly appointed water ambassadors, give an insight into their unusual jobs and the missions they are on in, respectively, Rome in Italy and Chicago in the US. According to both of them, Denmark is a leading country in water innovation, and their purpose is to draw attention to how Denmark can lead the way in support of the environment and the Danish export strategy for water. 

Both Rome and Chicago experience major water loss, and the cities’ water consumption lies way above average. Spotlighting the importance of water, the most valuable resource on Earth, Herfelt and Folkmann seek business opportunities and facilitate contact between Danish and local companies to scale Denmark’s export of water solutions and technologies. 

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