We've Always Found a Way to Grow: The Future of Omnichannel Analytics
Update: 2024-09-04
Description
In this episode of Deep, John Mangano chats with Tim Natal, who oversees analytics and marketing within Merck's oncology franchise. Tim shares his journey to his current role where he integrates data, media, and analytics to improve patient outcomes. He highlights the profound impact of campaigns in getting patients on the right therapies and how Merck is preparing for future changes in technology and regulations. Together, Tim and John also explore the potential of underutilized channels like connected TV (CTV) and the promise of creative messaging that resonates with patients, among other key industry ambitions.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
