We Already Have A Vendor for that Objection
Update: 2025-09-18
Description
Learn how to expose weaknesses in your competitor’s solution, position your product as the smarter choice, and win more meetings on cold calls.
🎙️ ACTIONABLE TAKEAWAYS:
Expose the competitor’s gap: Highlight the pain points your prospect might not have noticed in their current solution to create urgency.
Leverage social proof: Use customer stories where others switched from a competitor to validate your claims without sounding pushy.
Reframe the ask: Instead of forcing a hard sell, invite prospects to simply “take a look” at what’s out there—low pressure, high impact.
Balance empathy with confidence: Acknowledge that they might not switch today, but confidently plant the seed that your solution solves a problem their current vendor doesn’t.
More of a visual learner? Subscribe to our YouTube channel to see the frameworks and talk tracks from each episode in action: https://www.youtube.com/@30MPC
RESOURCES DISCUSSED:
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
