We Analyzed $1.6 Billion in Podcast Ads. Here's What Actually Drives ROI
Description
CAOs: We analyzed $1.6 billion in podcast ads. Here's what actually drives ROI.
The team at Oxford Road unveils ORBIT, the Oxford Road Benchmark Intelligence Tool, built on $1.6 billion in actual campaign performance data. Not estimates. Not surveys. Real results from real advertisers spending real money.
This is the planning tool we've been chasing for a decade. ORBIT doesn't just tell you which podcasts are popular. It tells you which ones drive ROI. Which ones convert. Which ones are worth the check you're about to write.
Joining Dan are the data wizards who made it real:
• Brian Kim (Director of Analytics, Oxford Road)
• Mike Dunsmore (Director of Analytics, Reporting and Insights, Oxford Road)
• Tucker Peleuses (VP of Strategy, Oxford Road)
The team unpacks: Why Joe Rogan didn't crack the Top 15, the faith-based performance secret, the genre trap costing you money, and more. Let's get into it.
"This is what happened when real companies spent real money. If you want to know which podcasts work, start here."
– Dan Granger (CEO & Founder, Oxford Road)
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