As we discuss so often on Unbroken, there is an intelligence and wisdom that, if we allow it to, can guide our lives to interesting and fulfilling places. As with most of us, it took Stephanie Benedetto some time to really listen to this wisdom and to trust that it would support her. When she did, she unlocked a life and a business that flow with ease, even in the challenging moments.

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Stephanie Benedetto is a transformational business coach, storyteller and (Un)Marketer at The Awakened Business, where she helps transformative coaches, healers and entrepreneurs unleash their heart’s message to create soulmate clients with playful (Un)Marketing — no hustle, or hype of endless social media required.

You can find Stephanie Benedetto at TheAwakenedBusiness.com.

You can listen above, on your favorite podcast app, or watch on YouTube. Notes, links, resources and a full transcript are below.

Show Notes

• Business as a vehicle of creation





• Giving ourselves permission to create the lives we want





• Noticing what is alive within us that wants to guide us





• Following the nudge to make a big life change





• How we create our worlds based on Thought





• How the pressures we feel have nothing to do with what’s going on in our lives and everything to do with what’s going on in our heads





• How discomfort is created when our thoughts look real





• Paying attention to what we’re listening to





• How you being you is enough

Resources Mentioned in this Episode

• The Surrender Experiment by Michael Singer

Transcript of Interview with Stephanie Benedetto

Alexandra: Stephanie Benedetto, welcome to Unbroken.

Stephanie: Thank you for having me, Alexandra, this is a great pleasure.

Alexandra: I’m so pleased to have you here.

Tell us a little bit about your background and how you got interested in the Three Principles.

Stephanie: I have been a pretty much a lifelong entrepreneur. Definitely in my adult life. But as I reflected on my childhood, I used to play games like Office and sell at Mr. Dobbs candy shop. And I used to sell cards and things. I was actually interested in entrepreneurship, even when I was quite young. So I’ve had multiple businesses. 

The most notable and successful were we’re a business as a wedding DJ, with my now ex husband for 15 years. And then we transitioned into a digital marketing business, basically, internet marketing. So I used to create courses and a membership online, for other wedding professionals to teach them about business. I’ve been in love with business for a long time. 

But my first love is really people. And I love business as a vehicle of creation. It’s a way that people can create the change they’d love to see in the world, they can be of service. That’s what I see business as. And so over the years, I wanted to have deeper impact with people. And that drew me more and more into coaching. 

In my prior career, it looked more like consulting, marketing strategy.

And I realized that there was something missing from that, for me, that we talked about these great ideas and people that didn’t do them, because they were scared, or they felt insecure. And I saw this also in myself, because in parallel, I was on my own personal development and spiritual journey. I wanted to go deeper for me. 

So I hired my first business coach. And then I wanted to do what they were doing. And it took me on this whole journey until I realized, Oh, my goodness. 

The business I currently have, which is called The Awakened Business is really meant to support entrepreneurs, who want to share the truth they’ve seen, and the gifts that they have with the world.

And do it in a way that really feels good. Because there’s a lot that I was taught when I was studying internet marketing inside of business that maybe we could say is unethical or feels a little weird. And certainly people who are helpers and want to be of service often have a lot of what I could call head trash about selling and marketing. None of that has to be painful or icky, like it can actually be complete joy and totally enjoyable. And so that’s what I help people do now. 

As I’ve gone deeper into my journey with the Three Principles have gone from Oh, this is a cool thing to add to all the other spiritual stuff.

This was like years ago, I saw no contradiction with neuro linguistic programming and Practical Magic and Access Consciousness and EFT and all the other things that I was doing. I was like, Oh, the Three Principles fits great into this mix. I really care about understanding those principles. I don’t care about explaining it to others. I’d say this to myself until I realized I started talking about three principles with other people. 

Then I was like, I want to be a transformative coach. I’m interested in that until I find myself in Michael Neal’s super coach Academy and becoming a certified transformative coach. So I actually think there was a wisdom in it that I was trying not to take it seriously not to try to do it right. I just let the process unfold. 

As time has gone on that is more and more, it’s really the foundation of everything that I do, not just in my business, not just with the clients I work with, but to help people to really enjoy their lives and whatever it is they’re creating, through the recognition of what they really are, who they really are, and, and how we work. How we create our experience. And when we’re really at our best, and that we can trust this intelligence that enlivens us. And when that happens, man, building a business is a piece of cake.

Alexandra: Oh, that’s great, good news for all the entrepreneurs out there. 

How does it look different, trusting our own wisdom, trusting the intelligence that’s flowing through us versus trying to do it all ourselves.

Stephanie: Oh, my God, it is so different. I’ve been on this journey myself, for years. And of course, it’s quite natural that I also guide other people on that journey. People don’t see me this way. So often, when I say that, I used to be a total rule follower. They’re like, really? Because such a big part of my message is that you get to do it your way, you get to play the game of business the way you want to play it. 

I was really devoted to doing things right. And being a good student and a good girl for much of my life. 

I brought that with me into what I learned about business. And so it was doing things the way they were taught to me following the rules, and a lot of that I learned a lot from it. And some of it worked. And some of it didn’t. But at some point, the things that I was supposed to do just didn’t feel quite right. But this was, of course, mirroring what was happening inside of me. 

It wasn’t until I was, I think, maybe 38 years old that I asked myself, What do I want to create in my life? 

It just hadn’t really occurred to me. Asking that question sent me inward. And I began to discover, like, how do I even know what I want? That was a journey for me in itself. And then I discovered the difference between creating from my intellect, creating from the rules that somebody else gave me or the way I’ve always done it, and how limited it felt, versus those moments when I got quiet. And something would just tell me, and I would just know, to do something. So I don’t think I jumped in all at once. 

I read a book called The Surrender Experiment by Michael Singer, I think about maybe eight or nine years ago now. With it came alive my own surrender experiment, an exploration of what does that mean to surrender? What does that mean to let life show me? What I found and how this looks so different is that I don’t need to figure it out, which is a great relief, because I don’t think I was really that good at it. I mean, I coped well, but I can’t know what’s going to happen tomorrow. And I don’t know what’s going to work and what won’t. 

I’m not very good at thinking about all things that need to happen. It’s overwhelming, and it’s very stressful. And I’ve realized that I don’t have to. Everyone has an area of their life where they know this, by the way, it might be the one place where they feel like, oh, I can just relax and I’m in flow. So for some people, it’s at work, for some people it’s with their kids. For some people, it’s when they’re out in nature, maybe they do a sport. 

That’s available anywhere, including inside of our business.

I am still discovering this, by the way, I’m still going deeper on this, that I can go to the source of wisdom inside of me for anything and everything. And in fact, that’s what I’m looking for is what I’m really looking for is there, including the answers about how