In this episode of the Rush Hour Podcast, hosts Justin Gerrard and TW Huang break down their real-world out-of-home advertising experiment: a full BART train ad campaign. Joined by marketing specialist Josh You, they share the behind-the-scenes process, the surprising results, and what startups can learn about subway ads, QR codes, and the role of AI in modern marketing.If you’ve ever wondered whether out-of-home advertising still works in a digital-first world — this conversation will give you the data, insights, and practical advice you need.✅ What you’ll learn:Why startups should consider subway/BART adsHow QR codes performed in real-world commuter campaignsThe results: a 40% increase in subscribers during the campaignWhy out-of-home builds trust compared to digital adsHow AI is reshaping advertising strategies⏱️ Chapters00:00 – Introduction to the Rush Hour Podcast03:01 – Why We Tried Out-of-Home Advertising05:26 – Launching the BART Ad Campaign08:05 – Did QR Codes Actually Work?10:44 – The Surprising Results (40% More Subs)13:25 – Planning Our Next Ad Experiment16:21 – How AI is Changing Advertising IRL19:00 – Audience Reactions & First-Time Viewers21:46 – What’s Next for Out-of-Home Media24:44 – Advice for Startups Considering Subway Ads27:15 – Final Thoughts & Next Steps🔔 Subscribe for more: Tech, startups, and AI — without the jargon.👉 Subscribe Here#Marketing #Advertising #Podcast #RushHourPodcast #BART