DiscoverSoundsideWe are once again asking: Is Seattle fashion that bad?
We are once again asking: Is Seattle fashion that bad?

We are once again asking: Is Seattle fashion that bad?

Update: 2025-10-01
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It’s finally fall, which means the return of colorful flannels, blundstones, and the occasional raincoat.

These are the clothes that have come to define Seattle fashion… which, if you haven’t heard, is bad.

That’s at least according to a longheld stereotype about our city’s aesthetic. 

People like to make fun of the way Seattle-ites dress. They’ve labeled our fashion sense as Normie. Uninspired. Boring. 

We’re asking two local fashion experts to weigh in on whether Seattle is an unstylish city… or if locals just earned a bad rap in their attempt to stay warm and dry.  

Guest:

  • Clara Berg, a fashion historian and Curator of Collections at the Museum of History & Industry.

  • Andrew Hoge, a creative director and fashion writer in Seattle.

Related stories: 

Thank you to the supporters of KUOW, you help make this show possible! If you want to help out, go to kuow.org/donate/soundsidenotes.

Soundside is a production of KUOW in Seattle, a proud member of the NPR Network.

See omnystudio.com/listener for privacy information.

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We are once again asking: Is Seattle fashion that bad?

We are once again asking: Is Seattle fashion that bad?

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