It's Yestification o'clock! So grab your favourite cup of coffee, kick back, and dive in as the Yes Girls take a daring leap into the glamorous and, at times, sensationalist world of PR, i.e. Public Relations.

Watch this episode's VIDEO DIARY >> on our YouTube channel.

Njeri Wangarĩ (Instagram: @kenyanpoet), a seasoned poet, writer, author, creative storyteller and public relations expert, is on hand to guide them in this journey.

Picture this: Akumu with her signature glasses and Claire with her infectious quips, armed with one laptop and enough determination, ready to conquer the realm of shaping the public's perception.

So get ready for some giggles, gasps, and maybe a little scandal as they venture into crafting their first press release! But be warned; there's a twist – our Yes Girls are bending the truth just a tad (i.e. a lot) to spice things up.

Buckle up! It's a wild ride through the glitzy world of public relations, where truth and a touch of fiction collide in the most fabulous way possible!

Tune in if you are curious about the goal and importance of public relations, some examples of how it all works, what a press release is, the recommended press release format, its main parts or features, the key steps of writing an effective press release, plus what to include.

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Important resources: 

Find Njeri Wangarĩ online:

https://muckrack.com/njeriwangari

https://www.linkedin.com/in/njeri-wangari-19867416/

https://twitter.com/njeriwangari

What is PR, you ask? Here's a great explainer article:

https://blog.hubspot.com/marketing/public-relations-definition

Check out the press release the girls worked on, including Njeri's comments:

https://drive.google.com/file/d/1W1kiPm3un37U7a2m95WPNq9t2qBF-K8Q/view?usp=sharing

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