On this episode the Colin and Samir Show, we sit down with Spotify CEO and Founder Daniel Ek. We talk through Spotify's recent announcements on podcast monetization, discovery and data, and Daniel's vision for the future of video on Spotify.

Watch on Spotify: https://open.spotify.com/episode/7bIjmqAIbUfUceJuU2479H?si=9wD00mVhQaeLkS6InCj4zw

00:00 - Spotify’s Creator Ambitions
03:25 - CEO Daniel Ek on Spotify’s Big Podcast Deals
07:22 - Discovery on Spotify
13:08 - Monetization and Revenue Sharing
18:48 - Challenges with Ads & Subscription Models
24:02 - The Future of Multi-Format Creators
30:06 - AI and Creator Tools
38:15 - Debrief: Reflections on Spotify’s Strategy
42:35 - Ads vs. Subscriptions in the Creator Economy
48:02 - Lessons from YouTube Premium
50:32 - Four Things Spotify Must Do to Win Creators
53:02 - Keeping Viewership Private
56:15 - Closing Remarks


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We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.