Wealthy Gym Owners - 38 - Pre-Selling Your Gym - Filling to Capacity
Description
WealthyGymOwners.com
Skyrocketing Gym Memberships: Doug Spurling's Proven Presale Strategies
In this episode of The Wealthy Gym Owners, Pat Rigsby and Doug Spurling dive into Doug's remarkable success with the presale for his new gym location. With a strategic approach that combined high-impact marketing, grassroots efforts, and compelling membership perks, Doug managed to get nearly halfway to capacity before the doors even opened. From leveraging Facebook ads and sweepstakes to direct community engagement, he shares how he created urgency and scarcity around a founder's membership program. Learn how Doug's relentless follow-up and meticulous planning resulted in a pre-sale that drove significant growth and nearly break-even status on day one. This episode is packed with actionable tips for independent gym owners looking to replicate this success.
00:00 Introduction and Overview
00:30 Setting Goals and Capacity Planning
01:56 Building Urgency and Founder's Membership
04:25 Marketing Strategies: Paid Ads and Grassroots Efforts
09:17 Presale Timeline and Challenges
12:18 Key Takeaways and Final Thoughts
United States
