Weapons of Influence (Part Two)
Description
Robert Cialdini’s book Influence: The Psychology of Persuasion has become ubiquitous in the online business community.
But are the principles Cialdini set forth being used in good faith
Spoiler alert: in many cases, nope, not at all.
In this episode, we get into part two of exploring Robert Cialidini and his code of ethics for anyone who uses his work. We examine the final four weapons of influence along with tips to protect yourself.
We discuss:
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Cialdini’s ethics
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Authority, Social Proof, Consistency and Unity
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What are they?
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How are they used in online business?
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How do you protect yourself against each one?
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Four specific tips to protect yourself as a consumer.
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