As an entrepreneur and small-business owner it's important to stay ahead of your competition. Having a static website is not enough… we need to consider the user experience and cater to our audience. In this episode I bring on an expert to talk about "Digital Trends" and what things you need to consider when developing your website.

Episode Featured Guest: Michael Sallander

Michael Sallander is a Serial Entrepreneur who has a nack for building businesses online. He is the President and Co-Founder of Chicago Digital. He also co-founded the BC Academe and Solid Sky. He specializes in teaching students on how to build websites on the Adobe Business Catalyst Platform.

In This Podcast Episode You Will Learn:

• How to create a website that is going to give you the best ROI

• How to create the best web personal experience for your target audience

• A great all-in-one platform for small-business owners

• Why you should be paying attention to mobile marketing

• Where the website industry is heading and how you can stay on top of it

• How the role of a website is changing in the future for businesses

Links and Resources Mentioned in the Show:

• ChicagoDigital.com - Michael's Website Service Business
• BCAcademe.com - Online Adobe Business Catalyst Training Program
• BusinessCatalyst.com - Adobe Business Catalyst Software
• Twitter - Follow Michael on Twitter!
• LinkedIn - Connect with Michael via LinkedIn!

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Thank you for Listening to the Podcast!

If you've found value in this episode of the Marketing Access Pass Podcast, I would love to hear about it!  Please head on over to iTunes and leave me a Rating and Review (5 stars would be awesome!) so others who are interested in starting an online business can find the show and learn how to escape the "rat-race".  Click here to learn how to leave a rating and review.  If you have any questions or comments about this show, please post them in the comments area below and my guest and I would more than happy to answer them.