DiscoverSustainable Business Podcast by Innovation ForumWeekly podcast – How can real support for regenerative farmers look like?
Weekly podcast – How can real support for regenerative farmers look like?

Weekly podcast – How can real support for regenerative farmers look like?

Update: 2025-12-05
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This week: Danone’s senior manager of mission and sustainability, Ginny Maceda talks with Ian Welsh about how the company is scaling regenerative agriculture through long-term, direct relationships with dairy farmers. She outlines why trust-based collaboration, flexible incentives, and farmer-led improvement plans are central to achieving both environmental and commercial outcomes.


 


Plus: Carlsberg backs regenerative farming and urges unified metrics; new deals speed up West Balkans move to solar and storage; black friday’s record sales hide a growing waste crisis; and, recycling workforce overlooked despite critical role in supply chains, in the news digest.


 


Host: Diana Kim


 


We'll be continuing the discussion on scope 3 and climate action at the scope 3 innovation forum in Amsterdam on 16-17 June 2026. Join alongside senior representatives from the likes of Arla Foods, The HEINEKEN Company, SBTi, Cisco, Li & Fung, Made2Flow, the European Commission, Holcim, Kraft Heinz and Ørsted. Click here for information on how to get involved.

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Weekly podcast – How can real support for regenerative farmers look like?

Weekly podcast – How can real support for regenerative farmers look like?

Innovation Forum