Weird Fish: Boosting sales without physical retail
Update: 2021-07-13
Description
If you had to pick out the words that defined retail in 2020, it is likely "survival" would come up quickly.
When the pandemic hit, the attentions of many brands with a significant brick-and-mortar presence shifted to keeping their balance sheets out of the red, and keeping existing employees on payroll, rather than expansion.
With a sizeable portion of the UK public out of fulltime work, expanding a fashion brand that relies on consumers with disposable income might seem like a tall order.
However, amid the chaotic series of events that was 2020 some brands managed to ride the e-commerce wave to increase their overall sales.
To discuss the challenges of creating growth in a challenging environment, Will McCurdy, content editor of Retail Systems, was joined by Ben Mercier, customer director at Weird Fish.
When the pandemic hit, the attentions of many brands with a significant brick-and-mortar presence shifted to keeping their balance sheets out of the red, and keeping existing employees on payroll, rather than expansion.
With a sizeable portion of the UK public out of fulltime work, expanding a fashion brand that relies on consumers with disposable income might seem like a tall order.
However, amid the chaotic series of events that was 2020 some brands managed to ride the e-commerce wave to increase their overall sales.
To discuss the challenges of creating growth in a challenging environment, Will McCurdy, content editor of Retail Systems, was joined by Ben Mercier, customer director at Weird Fish.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
