Joy Dean, a commercial strategist and ad tech professional, shares her journey in the industry and her pioneering work with AI in eye tracking, underscoring the critical need for women's involvement in AI and advocating for diverse voices in training sets to ensure fairness.

Joy also highlights the transformative potential of AI to revolutionise women's roles in fields like marketing, urging them to leverage AI for enhanced skills and efficiency.

The discussion also tackles AI's challenges, such as data biases and fraud risks, and delves into ethical concerns about deepfakes and manipulated content. The speakers call for regulations and transparency in AI-generated content, especially in advertising and influencer marketing.

Takeaways

• Women should embrace AI as a tool to enhance their skills and efficiency in various roles, including marketing.
• Diverse voices and perspectives, including women, need to be included in AI training sets to avoid biases and ensure accurate representation.
• AI has the potential to impact creative roles, such as marketing, by automating tasks like content creation and data visualisation.
• Challenges and risks associated with AI include data biases, privacy concerns, and the potential for fraud and deep fakes.
• Women should seek opportunities to learn about AI and its applications, whether through online courses or discussions with industry professionals. AI technology has the potential to create deepfakes and manipulate voices and images, raising concerns about trust and authenticity.
• Regulations and transparency are necessary to address the ethical issues surrounding AI-generated content, particularly in advertising and influencer marketing.
• Women's involvement in AI is crucial to ensure diverse perspectives and prevent bias in its development.
• AI can be used creatively to enhance productivity, efficiency, and personal well-being.
• Play-based wellness events and alternative networking opportunities can provide a more inclusive and enjoyable environment for professionals in the digital industry.

Links relevant to this episode:

• Campaign UK 40 Over 40 2024 winners: Joy Dean, Tobii
• Global leader in eye tracking for over 20 years - Tobii
• Joy Dean | LinkedIn