What’s Airbnb Really Selling in Their Latest Ads?
Update: 2024-08-01
Description
In this episode of the Vacation Rental Scale-Up Podcast, Thibault Masson dives into Airbnb’s latest ad campaign, breaking down what the company is really selling in its newest commercials.
👉🏻 5 Key Takeaways:
- Group Travel Focus: Airbnb is emphasizing the benefits of group travel, making it clear that they can cater to larger groups and families just as well as their competitor Vrbo.
- Airbnb vs. Hotels: Airbnb’s ads are positioning their properties as a superior alternative to cramped hotel rooms, offering more space, personalized experiences, and a local touch.
- Guest Favorites Badge: The new ‘Guest Favorites’ feature highlights top-rated properties with consistently positive reviews.
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