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What's a marketing ecosystem and what does it mean for marketers?

What's a marketing ecosystem and what does it mean for marketers?

Update: 2018-02-27
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 As digital ecosystems expand and the lines between sectors blur, marketers are re-thinking how to build value and their own roles. Brian Goffman (McKinsey, Brian Gregg (McKinsey), Dianne Esber (McKinsey), and Dave Morgan (Simulmedia) discuss.

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What's a marketing ecosystem and what does it mean for marketers?

What's a marketing ecosystem and what does it mean for marketers?

McKinsey Marketing & Sales