What does true success in the beauty industry look like? And how do you stay authentic while building it?

In this inspiring episode, Jen sits down with Jeanette, General Manager of Beauty Wholesaler, Salon First, who has spent 27 years growing, adapting, and thriving alongside the ever changing beauty industry.

From the days of “Back Scratches” in 1989 to leading one of Australia’s most trusted distributors today, Jeanette shares the lessons that only time, resilience, and authenticity can teach.

💡 In this episode, you’ll learn:

• Why authenticity is the foundation of long-term success
• How the beauty industry has evolved over nearly three decades
• Lessons in leadership, team culture, and staying adaptable
• The real numbers every salon owner needs to know (and why numbers don’t lie)
• Why niching down and knowing your value will always win

This conversation is packed with wisdom, perspective, and practical advice for salon owners who want to grow not just a business, but a career built on authenticity.

Timestamps

00:00 Episode Summary

01:03 Welcome to the Inner Sanctum

05:17 Trends in the Beauty Industry

06:01 The Rise of Lash and Brow Services

06:28 Skin Care Innovations

14:52 Navigating Business Challenges

24:05 Digital Transformation in Beauty

26:59 Industry Experience and Consistency

27:42 Digital Growth and Social Proof

29:05 Partnerships and Collaborations

32:11 Niche Markets and Community Building

35:11 Balancing Work and Personal Life

37:36 The Importance of Numbers

41:02 Choosing the Right Partnerships

45:44 Trade Shows and Industry Events

52:43 Final Thoughts and Takeaways

Mentioned in this episode:

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