Can AI write your content? Sure.

But can it connect, convert, and build trust with your audience the way a human can? Not even close.

In this episode, Jennifer sits down with Emmy-winning journalist and Fractional CMO Becky Freemal to talk about the real edge businesses still have in an AI-powered world: storytelling. From building a magnetic brand voice to actually making sense of your data, this episode is a must-listen for entrepreneurs who want to lead with strategy and soul.

Timestamps:

00:00 – Why good data isn’t enough

01:58 – Meet Becky Freemal: From journalism to marketing

03:18 – Storytelling is not optional—it’s revenue-driving

04:25 – Where to use story in your business (hint: everywhere)

06:12 – Brand voice breakdown: what it is and why it matters

07:40 – The hidden cost of voice mismatch

08:46 – How to define your voice (even as a solopreneur)

09:53 – Using product data to refine your messaging

12:00 – Jennifer’s AI brand guide experiment

13:25 – How to get AI to write like you

15:29 – Using AI tools for content, video, and customer insight

17:14 – Real examples of AI analyzing profit and performance

18:06 – Why retreats and white space help refine your voice

20:03 – What your clients really think about your brand

23:51 – About Becky’s book: Brand Voice: People + Data Drive Results

25:50 – Solopreneur tip: how to access strategy without the C-suite

27:48 – Final thoughts: data + story = momentum

Key Topics:

• Why story is still your most powerful marketing tool

• How AI can support your voice—but not replace it

• Turning customer feedback into brand clarity

• Using your brand voice to attract, engage, and convert

📘 Grab Becky’s book:

Brand Voice: People + Data Drive Results

https://beckyfreemal.com

Ready to build a business that grows with freedom and adventure?

Join Jennifer’s coaching programs and business retreats:

https://jenniferdawncoaching.com

#BrandVoice #AIForBusiness #StorytellingMarketing #SmallBusinessGrowth #HappyProductive #FractionalCMO #EntrepreneurMindset #MarketingStrategy #JenniferDawn