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What Can We Learn From The Enduring Success Of The Wizard Of Oz?

What Can We Learn From The Enduring Success Of The Wizard Of Oz?

Update: 2025-11-10

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Due to the high budget, The Wizard of Oz was considered a financial failure at the time of its release. Adam dives into how one of the most-watched movies in history achieved that feat despite its financial returns, and why that is unlikely ever to happen again.

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What Can We Learn From The Enduring Success Of The Wizard Of Oz?

What Can We Learn From The Enduring Success Of The Wizard Of Oz?

Adam Taylor and Josie May