Sharekh Shaikh is the Founder of CleverX, a platform that powers market research teams by providing them with access to the tools and the hardest-to-reach commercial audiences. 

Sharekh previously worked with Gartner, to create secure collaboration environments for tech leaders.

In this edition, Paul and Sharekh discuss the benefits and challenges of researching sentiment in business customers, and take a detailed look at how the same techniques can be used to understand sentiments inside organizations.

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