Ever wondered what a social media manager actually does all day? Spoiler: it’s not just snapping cute photos and adding trendy hashtags. In this episode, we’re diving into the real, behind-the-scenes work of a social media manager—from strategy and storytelling to analytics and SEO.

We’ll break down:

• The 5 essential skill sets every social media manager needs

• Why video editing and content scheduling are non-negotiables

• How soft skills like communication and adaptability set you apart

• The reality of an oversaturated job market—and how to stand out anyway

Whether you’re considering a career in social, hiring for the role, or just curious about what happens beyond the feed, this episode is your no-fluff guide to what it takes to thrive in the field.

I’m Laurelyn Ponder, and this is Starting Social—where we talk all things strategy, branding, and social media from the lens of someone actually working in it.

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