What Gen Z Really Wants From a Financial Institution
Update: 2025-09-17
Description
According to a survey conducted by Digital Federal Credit Union (DCU), Gen Z doesn't know all that much about credit unions. Perhaps this doesn't come as a surprise, but it's most definitely an issue that the credit union movement must be actively working to address.
DCU is setting an example for how to recruit and engage Gen Z members in a way that isn't, as a Gen Z'er might put it, cringe. We sat down with Sue Burton, SVP of Experience for DCU, to talk about their efforts to date and to address this month's BIG question:
Why do so few Gen Z’ers know about credit unions, and how can credit union marketers authentically reach and connect with this rising generation?
DCU is setting an example for how to recruit and engage Gen Z members in a way that isn't, as a Gen Z'er might put it, cringe. We sat down with Sue Burton, SVP of Experience for DCU, to talk about their efforts to date and to address this month's BIG question:
Why do so few Gen Z’ers know about credit unions, and how can credit union marketers authentically reach and connect with this rising generation?
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