What Healthcare Can Learn From Top Consumer Brands
Description
The patient experience is evolving rapidly. As transformational change comes to every corner of the sector, what can healthcare organizations learn from major consumer brands like Delta Air Lines, Home Depot, and American Express?
That was the question we posed to Elizabeth Daugherty, founder of consultancy SpurConnX, and a contract strategy partner for Atlanta's Piedmont Healthcare. In our conversation we talk about her "why", and how advocating for family members first drew her into the healthcare space after a successful career working for some of the world's best known consumer brands. We also dive into what healthcare organizations can take from big brands in terms of creating a better patient experience, building brand loyalty, and constructing a feedback loop that truly listens to the patient to enhance the process of delivering care.
Mentioned in this episode:
Traktion Talks, brought to you by Traktion Partners, LLC
United States
