Human Centred Design (also know as User Centred Design) has been one of the most important subjects within the creative industry over the past decade. Many are still discovering it, and today's episode looks to contextualise the principles, roles and motivations of HCD / UCD.

Design Ahead, hosted by Jake Fernandes, is your go-to resource for staying ahead in the creative industry. We dive into the latest trends and technologies - from AI and the metaverse to accessibility and sustainability - empowering you to shape the future our industry.

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