Ever wonder what a creative strategist actually does in week one? In this deep-dive episode, Kelly shares her unfiltered experience onboarding two clients, walking through real SOWs, team dynamics, pivots, and tips to set yourself up for long-term success in performance creative.

⏱️ Topics Discussed in Chronological Order:

• Welcome to UGC Pro + who this episode is for
• The difference between Client A vs. Client B roles
• Scope of Work breakdown: creative strategy, team leadership & production
• Why strategy is worth $100+/hr
• The real first-week onboarding (meetings, tools, chaos)
• What founders actually expect from you early on
• The 90-day learning curve (and how to protect yourself)
• How to create strategic wins without burning out
• What to track, audit, and automate as a strategist

As a THANK YOU for supporting the UGC Pro Podcast, use code “PODCAST40” for 40% off our three video courses:

· UGC University 🎓 https://go.ugc.pro/offers/6UKA46zT/checkout

· Creative Strategy 🤓 https://go.ugc.pro/offers/oAbc82jW/checkout

· Creative Strategy x Paid Media Master Class ✨ https://go.ugc.pro/offers/B9awpTFf/checkout

And join the UGC Pro Community and receive 40% off for life 🫶 https://go.ugc.pro/offers/doPLyYei?coupon_code=PODCAST40

Some other exciting things to check out... 👀

👉 Get added to the UGC Pro x Motion Roster here: https://tally.so/r/wgd9e1

👉 Creator Confidential tickets (Event, VIP, and Virtual): https://stan.store/CreatorConfidential (use code Kelly25 at checkout) 😱

👉 https://motionapp.com/make-ads-that-convert?utm_source=kelly-rocklein&utm_medium=social&utm_content=make-ads-that-convert-2025

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Creative strategy, UGC creator, fractional strategist, brand onboarding, freelance strategist, ad creative roles, SOW walkthrough, agency life, performance creative, strategy vs. execution, marketing consultant, onboarding best practices, creative strategist podcast, Kelly Rocklein, UGC Pro