In this power-packed episode, Mike Abramowitz sits down with Jonathan Whistman, author of The Sales Boss and CEO of WhoHire, to expose why most small businesses fail to attract top talent and how AI and emotionally intelligent leadership are changing the hiring game. From crafting job ads that convert, to implementing group interviews as theater, to using predictive AI to find the right cultural fit—this is a masterclass in recruiting for the trades. Whether you're a seven-figure contractor or just trying to fill a crew, this episode is for you.

Key Takeaways:

• Why most job ads fail and how to write ones that convert

• How to leverage group interviews that feel like a stage play

• Why AI isn't scary—it's a hiring superpower

• Why contractors must shift from “craftsman” to “people leader”

• The painful truth about poor leadership (and what to do if you're not a people person)

• Using behavioral data and hiring patterns to future-proof your team

• How to reclaim your time and scale your impact with the right systems

  
  

  📚 Book Recommendations Mentioned:

  1. "The Sales Boss" by Jonathan Whistman

     • Recommended by: Jonathan Whistman (author himself)

     • Context: Used as a framework by industry leaders like Tommy Mello and referenced multiple times as the foundation of Jonathan's hiring philosophy.

  2. "Elevate: Build a Team Where Everyone Wins" by Tommy Mello

     • Referenced by: Jonathan Whistman

     • Context: Highlighted as a model of people-centric leadership. Tommy is described as someone who truly "sees" people and aligns their dreams with the business vision.

  3. Maslow's Hierarchy of Needs (Not a book, but a psychological framework referenced)

     • Used by: Jonathan Whistman

     • Context: He explains how to craft job ads that speak to the emotional needs of candidates using this model.