What Marketing Can Teach Us About eLearning: Frontrunner Podcast Series
Update: 2019-06-07
Description
In this podcast, Bianca Baumann explains how marketing fundamentals can improve modern eLearning platforms. Using extensive metrics, these platforms divide knowledge into modules for on-demand learning. However, learning platforms fall short at increasing learner engagement or predicting learning outcomes. Marketing concepts such as relevancy, emotions, and repetition can be applied to create better learning platforms.
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