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What Motivates Those Who Give?

What Motivates Those Who Give?

Update: 2024-07-30
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Description

Have you ever wondered what drives people to make a gift - even a really big gift? In this short episode, Cass and Niermann discuss reasons why people give, and the emotional connections with, and benefits to, those who give.


Episode Highlights:


  • Exploring the connection between emotions and decisions to donate to charity

  • Discussing personal updates and the hosts' experiences with philanthropy

  • Delving into new research suggesting pre-giving emotions influence charitable actions

  • Analyzing the shift in motivations for giving, highlighting the role of emotion over the past decade

  • Reflecting on the impact of societal changes on philanthropic behaviors

  • Examining academic debates around the 'warm glow' theory versus preheating effects in giving

  • Concluding thoughts on the reciprocal benefits of giving and its implications on personal legacy


Key Quotes:


  • “As a fundraiser, I want people to feel good about supporting our organization. I want them to have a warm glow if you will, but I really want the person that is inherently generous. That fundamentally believes in our mission and, and knows and trusts that we're going to make an impact.” - Scott Niermann

  • “Anything we can do on this podcast to inspire more people, any donors, any board members listening out there, this is good for them. So you're right. There is a reciprocity. There is a benefit to all of this, whether you need to decrease cortisol, whether you need to feel better about your place on the planet.” - Scott Niermann


Resources Mentioned:


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What Motivates Those Who Give?

What Motivates Those Who Give?

Jason Cass & Scott Niermann