DiscoverThe WARC PodcastWhat Nike's Performance Marketing Strategy Tells Us About Effectiveness
What Nike's Performance Marketing Strategy Tells Us About Effectiveness

What Nike's Performance Marketing Strategy Tells Us About Effectiveness

Update: 2024-08-22
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WARC’s Ann Marie Kerwin talks to Ana Andejelic, former chief of brand for Espirit, and Suzanne Powers, founder of Powers Creativity. Discussing the story of the Nike brand and what is the role of brand building versus performance marketing.


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What Nike's Performance Marketing Strategy Tells Us About Effectiveness

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What Nike's Performance Marketing Strategy Tells Us About Effectiveness

What Nike's Performance Marketing Strategy Tells Us About Effectiveness

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