What Should US Companies Know if They Want to Succeed with E-Commerce in Canada?
Description
U.S. e-tailers are increasingly looking north to Canada as a source for growth, and liking what they see – a country of more than 36 million consumers who have largely embraced e-commerce, and are big fans of U.S. brands and goods. But before attempting to penetrate the Canadian market, there are several factors that need to be considered, including the critical last mile. Many U.S. retailers make the assumption that selling and delivering to Canada is no different than transactions with American customers. This assumption is just plain wrong, and is often the reason why many businesses fail in Canada.
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