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Tasting competitions have become a convergence point for top suppliers and emerging challenger brands to showcase the key innovations driving the spirits market. Submission data provides early signals of emerging consumer trends months before they appear in retail sales reports. As such, the judging rooms of premier competitions have become an unexpected window into where the market is heading.

The Park Street Insider Podcast welcomes Amanda Blue, President of the Tasting Alliance, which oversees eight of the industry's most prestigious spirits competitions. The Tasting Alliance's data reveals surprising developments in both traditional and entirely new market segments, thanks to its high growth in submissions across diverse categories.

This episode examines the top trends emerging from the results and entrants in tasting competitions over the last year, from breakthrough innovations redefining established categories to unexpected regional producers outperforming legacy brands. Whether you're tracking market opportunities or anticipating consumer preferences, this episode delivers the competitive intelligence you need to stay ahead of rapidly evolving spirits trends.

Featured Guests:

Amanda Blue, President, Tasting Alliance

Mentioned in this episode:

The Tasting Alliance

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