What are marketers' investment priorities as 2024 winds down?
Update: 2024-10-09
Description
Many marketing organization had to watch their budgets carefully as interest rates rose and VC money dried up. That led to less spending on technology for many teams. Dotdigital 750 CMOs from the US, UK and Australia about their spending priorities as part of its CMO Report. We'll talk about the findings around investment priorities with Juliette Aiken, CMO of Dotdigital.
Host: Mike Pastore, Editorial Director, MarTech
Guest: Juliette Aiken, CMO, Ditdigital
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