DiscoverThe Drum: CEO MattersWhat digital availability really means in B2B
What digital availability really means in B2B

What digital availability really means in B2B

Update: 2023-06-02
Share

Description

B2B marketing is often centered around building sophisticated tech stacks to serve complex buyer journeys at scale. But has this been to the detriment of B2B brand building?


We tackle the important topic of digital and mental availability in B2B and how B2B brands can get it right.


The episode is hosted by Andrea Glenn, CEO, Ledger Bennett and joined by Tracy Swartzendruber, VP Marketing, Power Generation and Oil & Gas, GE Digital

Miguel Gernaey, Independent Marketing Consultant.










Hosted on Acast. See acast.com/privacy for more information.

Comments 
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

What digital availability really means in B2B

What digital availability really means in B2B