The retail landscape in the Middle East is evolving rapidly as consumer demands shift.  

Hosted by Patricia Keating, episode 1 of Reimagining our region, looks into the key forces driving this transformation: trust, data security, sustainability, and AI. 

Our guests, Roy Hintze, Partner at PwC Middle East and Ayman Beydoun, CEO of Brands for Less (BFL), explore how brands are adapting to the growing demand for personalised experiences, responsible data usage, and environmentally sustainable practices. With trust at the heart of consumer loyalty, our guests discuss which brands are setting the standard and which ones risk falling behind in this rapidly evolving marketplace.